Digital media has changed the field of communications and is changing it rapidly and continuously. Technology has advanced and changed the ways that people consume and interact with media including news, PR, and marketing. People used to rely on written or televised media, whereas now they are relying on a consistent flow of information at the touch of their fingertips.
People are now consuming much of their news and information on social media platforms like Facebook (Carlow University, 2021). This has caused some increasing complications for marketers and journalists--now they are competing to get information out first and the best to their consumer/viewer. There are also now many platforms to get information out; therefore, there are more routes to ensure that your viewer is seeing your message. This is changing the way that communications professionals must think and be trained.
References
University, C. (2021, December 16). How Digital Media Has Changed Communications. Carlow University. https://www.carlow.edu/how-digital-media-has-changed-communication/
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