Digital media has changed the field of communications and is changing it rapidly and continuously. Technology has advanced and changed the ways that people consume and interact with media including news, PR, and marketing. People used to rely on written or televised media, whereas now they are relying on a consistent flow of information at the touch of their fingertips.
Digital technologies and the future of journalism. (2020, June 2). Cislm.org. https://www.cislm.org/digital-technologies-and-the-future-of-journalism/
The first aspect of communications that is changing rapidly as technology changes is that of journalism. Journalism is having to evolve because of the way that people are now consuming the news. People are consuming the news more and more through social media. Quick videos, such as ones on TikTok, or snippets of stories seen on Facebook. People are no longer waiting for the 5 o’clock news to receive worldly and local updates.
How is this changing the landscape? Primarily the competition. Professional Journalists are now not the only people publishing news related content (CISLM, 2021). In fact, many amateur journalists are now in competition with professionals to publish information on social media first and in the most interesting manner.
References
Digital technologies and the future of journalism. (2020, June 2). Cislm.org. https://www.cislm.org/digital-technologies-and-the-future-of-journalism/
New technologies and platforms like social media are changing the field of marketing. Now marketers must know how to be consistent and engage with their consumer on these platforms. The training for these marketing positions has shifted from having marketers that excel at television and written advertisements to social media pros.
The largest shift in social media marketing is just how much engagement with the consumer that can now happen. With social media marketing, there is now a direct line of communication between the marketer or business and the consumer (Joshi, 2024). Marketers now must be ready to meet that need and engage with audiences. Lastly, along with this comes the insights received from these consumers (Joshi, 2024). Meaning, now consumers can leave more engagement and reviews for businesses.
References
Joshi, V. (2024, October 9). The power of social media in modern marketing. Forbes. https://www.forbes.com/councils/forbesbusinesscouncil/2024/10/09/the-power-of-social-media-in-modern-marketing/
With the changing landscape in a digital world--society's expectation of film and film making has changed. The first large shift is just how fast people want these films at their fingertips. This is because of the addition of streaming services. People now don't have to go to the movie theater to see their favorite or newest movie--they can see it at home, from the comfort of their couch (Comcast, 2018). This has changed just how quickly people expect to have access to these films. Another change is that now small time filmmakers and more niche filmmakers have access to an audience through streaming services. These filmmakers no longer have to try to secure theaters and placement for their movies (Fore, 2023). People's expectation is to have movies quickly and the type of movies they want to see. Therefore, there is much responsibility to filmmakers and streaming services alike to get these movies out there.
References
Comcast Business. (2018, October 19). The Impact of Technology in the Film Industry. Business.comcast.com. https://business.comcast.com/community/browse-all/details/the-impact-of-technology-in-the-film-industry
Fore, K. (2023, June). The Impact of Streaming Services on the Movie Industry: Transforming Entertainment as We Know It. Social Cinema; Motion Picture Institute. https://motionpicture.edu/socialcinema/2023/06/19/the-impact-of-streaming-services-on-the-movie-industry/
With the changing landscape brought on by technology the way people consume music and what they expect from music has changed. One way the music industry has changed is because there are expanded audiences due to streaming (Vohra, 2023). People now expect access to songs that they like more quickly. One sort of awesome change is the access to music through streaming -- such as access to older songs (Vohra, 2023). Older songs and historic pieces of music history are now accessible to people through streaming services. Therefore, people now have the expectation to hear the music that they want when they want.
Technology has always brought on changes to society--dating back to the earlier industrial and technological revolutions. Think of smartphones and how they have vastly changed the communication landscape and how we communicate with one another (Asaleh, 2024). We now can talk to virtually whoever, whenever we want. This has always changed how we expect to communicate with one another; making face-to-face communication somewhat challenging for newer generations. AI is also bringing on changes to work and art (Asaleh, 2024). Where we once needed graphic design teams, we can use AI to produce these images and designs. I don't see these changes slowing down, in fact, as AI becomes more powerful, I expect us to become more reliant on its benefits.
References
Alsaleh, A. (2024). The impact of technological advancement on culture and society. Scientific Reports, 14(1). https://doi.org/10.1038/s41598-024-83995-z
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