Digital media has changed the field of communications and is changing it rapidly and continuously. Technology has advanced and changed the ways that people consume and interact with media including news, PR, and marketing. People used to rely on written or televised media, whereas now they are relying on a consistent flow of information at the touch of their fingertips.
Digital technologies and the future of journalism. (2020, June 2). Cislm.org. https://www.cislm.org/digital-technologies-and-the-future-of-journalism/
The first aspect of communications that is changing rapidly as technology changes is that of journalism. Journalism is having to evolve because of the way that people are now consuming the news. People are consuming the news more and more through social media. Quick videos, such as ones on TikTok, or snippets of stories seen on Facebook. People are no longer waiting for the 5 o’clock news to receive worldly and local updates.
How is this changing the landscape? Primarily the competition. Professional Journalists are now not the only people publishing news related content (CISLM, 2021). In fact, many amateur journalists are now in competition with professionals to publish information on social media first and in the most interesting manner.
References
Digital technologies and the future of journalism. (2020, June 2). Cislm.org. https://www.cislm.org/digital-technologies-and-the-future-of-journalism/
New technologies and platforms like social media are changing the field of marketing. Now marketers must know how to be consistent and engage with their consumer on these platforms. The training for these marketing positions has shifted from having marketers that excel at television and written advertisements to social media pros.
The largest shift in social media marketing is just how much engagement with the consumer that can now happen. With social media marketing, there is now a direct line of communication between the marketer or business and the consumer (Joshi, 2024). Marketers now must be ready to meet that need and engage with audiences. Lastly, along with this comes the insights received from these consumers (Joshi, 2024). Meaning, now consumers can leave more engagement and reviews for businesses.
References
Joshi, V. (2024, October 9). The power of social media in modern marketing. Forbes. https://www.forbes.com/councils/forbesbusinesscouncil/2024/10/09/the-power-of-social-media-in-modern-marketing/
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